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Communicate With Water Words That Work, February 1, 2012

Communicate With Water Words That Work

February 1, 2012  ||  8:30 a.m. – 3:30 p.m.

835 Market Street, San Francisco

This workshop is designed for people who need to communicate with public audiences about water resources, coastal and watershed management, and land conservation.

Are you tired of struggling with environmental message design and delivery? Would you like to learn what words work when communicating about water and coastal issues? Then attend Communicate With Water Words that Work on February 1st and let communication expert Eric Eckl show you how to make a splash with your communications!

For those trained in different disciplines, environmental communications for everyday citizens can be a frustrating challenge, but the Water Words That Work message method makes it much easier to succeed. It’s designed to turn those blank stares into nodding heads — to turn passive “environmental awareness” into pro-environmental behavior.

Workshop Overview

8:45     Sign in and refreshments

9:00     Morning Session:  Water Words That Work

Make a splash with your communications! Relearn the language that everyday citizens use and you’ll become more confident and successful as you set out to enlighten the uninformed and persuade the undecided to take a stand or take action on behalf of our rivers, lakes, and oceans. The Water Words That Work environmental message method is a four-step process for transforming professional language into action language that will help make your next fundraising, issue advocacy, and behavior change campaign a success.

12:15    Networking Lunch (provided)

1:15     Afternoon Session:  Combat Communications for Conservationists

Conservation and controversy go hand in hand. Sooner or later, the mud will fly and your work and your reputation will be on the line. In this training, you will hone messaging skills you need to set the record straight and come out on top!

To register

Reserve your spot online:  http://www.sfbaynerr.org/ctp/programs/program_detail.php?PROGID=CoVYY2X .  Registration closes on January 20th or as soon as space fills.

About the instructor

Eric Eckl has over 15 year experience planning and carrying out behavior change campaigns, fundraising and issue advocacy.  His “Water Words That Work” approach is a highly successful workshop series, and he is a sought-after speaker for environmental, marketing, and technology conferences.

Participants in this workshop have said …
“Eric’s passion for people and communications is evident in the work he does, touching on issues that matter to most of us. He is a great teacher and presenter. Anyone who attends his workshop sessions will walk away excited and ready to implement what he has clearly explained, with an ‘I can do this’ attitude.”

For more information

Contact Marina Psaros, Coastal Training Program Coordinator at mpsaros@sfsu.edu